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This website bearequipment.com has the following in the web page, "Wire Rope Sheaves Since 1982." We analyzed that the website also stated " Stock and custom designed wire rope sheaves 4 to 48 O." It also stated " we pride ourselves on our many years of customer service, same day quotations, quick and on time delivery along with providing a quality product at a competitive price. We have the capability to custom manufacture sheaves to your design. Or you can choose from our large inventory. Of cable and idler sheaves. We can ship 4 to 12 O. Sheaves the same or next day." The header had wire rope sheaves as the highest ranking search term. It was followed by idler pulleys, sheaves, and idler sheaves which isn't as ranked as highly as wire rope sheaves. The next words they used was wire rope pulleys. pulley blocks was also included but will not be understood by search engines.